Consumer Choice
Shop the Consumer Choice collection at Discount Furniture World (Burlington,NC) in Burlington, NC. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Burlington to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Burlington, NC area. Financing options available.
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Original price $505.52Original price $505.52 - Original price $505.52Original price $505.52Current price $388.86$388.86 - $388.86Current price $388.86
O'Phannon Ottoman With Storage
Ashley FurnitureComplete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...
View full detailsOriginal price $505.52Original price $505.52 - Original price $505.52Original price $505.52Current price $388.86$388.86 - $388.86Current price $388.86Save 23% -
Original price $2,271.31Original price $2,271.31 - Original price $2,271.31Original price $2,271.31Current price $1,747.16$1,747.16 - $1,747.16Current price $1,747.16
O'Phannon Living Room Set
Ashley FurnitureComplete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...
View full detailsOriginal price $2,271.31Original price $2,271.31 - Original price $2,271.31Original price $2,271.31Current price $1,747.16$1,747.16 - $1,747.16Current price $1,747.16Save 23% -
Original price $1,765.79Original price $1,765.79 - Original price $1,765.79Original price $1,765.79Current price $1,358.30$1,358.30 - $1,358.30Current price $1,358.30
O'Phannon 2-Piece Sectional with Chaise
Ashley FurnitureComplete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...
View full detailsOriginal price $1,765.79Original price $1,765.79 - Original price $1,765.79Original price $1,765.79Current price $1,358.30$1,358.30 - $1,358.30Current price $1,358.30Save 23% -
Original price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37
Navi Living Room Set
Ashley FurnitureIf you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...
View full detailsOriginal price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37Save up to 23% -
Original price $1,891.10Original price $1,891.10 - Original price $1,891.10Original price $1,891.10Current price $1,454.69$1,454.69 - $1,454.69Current price $1,454.69
Midnight-Madness Sectional Sofa with Chaise
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...
View full detailsOriginal price $1,891.10Original price $1,891.10 - Original price $1,891.10Original price $1,891.10Current price $1,454.69$1,454.69 - $1,454.69Current price $1,454.69Save 23% -
Original price $1,573.60Original price $1,573.60 - Original price $1,573.60Original price $1,573.60Current price $1,210.46$1,210.46 - $1,210.46Current price $1,210.46
Midnight-Madness Oversized Chaise
Ashley Furniture3D AvailableWrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...
View full detailsOriginal price $1,573.60Original price $1,573.60 - Original price $1,573.60Original price $1,573.60Current price $1,210.46$1,210.46 - $1,210.46Current price $1,210.46Save 23% -
Original price $474.88Original price $474.88 - Original price $474.88Original price $474.88Current price $365.29$365.29 - $365.29Current price $365.29
Midnight-Madness Oversized Accent Ottoman
Ashley Furniture3D AvailableWrapped in luxuriously soft jumbo corduroy, this oversized accent ottoman takes cozy and inviting to a higher level. The sumptuous piece is perfect...
View full detailsOriginal price $474.88Original price $474.88 - Original price $474.88Original price $474.88Current price $365.29$365.29 - $365.29Current price $365.29Save 23% -
Original price $1,143.31Original price $1,143.31 - Original price $1,143.31Original price $1,143.31Current price $879.47$879.47 - $879.47Current price $879.47
Maggie Sofa
Ashley FurnitureClassic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...
View full detailsOriginal price $1,143.31Original price $1,143.31 - Original price $1,143.31Original price $1,143.31Current price $879.47$879.47 - $879.47Current price $879.47Save 23% -
Original price $994.29Original price $994.29 - Original price $994.29Original price $994.29Current price $764.84$764.84 - $764.84Current price $764.84
Maggie Oversized Chair
Ashley FurnitureClassic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...
View full detailsOriginal price $994.29Original price $994.29 - Original price $994.29Original price $994.29Current price $764.84$764.84 - $764.84Current price $764.84Save 23% -
Original price $421.95Original price $421.95 - Original price $421.95Original price $421.95Current price $324.58$324.58 - $324.58Current price $324.58
Maggie Ottoman
Ashley FurnitureClassic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your ...
View full detailsOriginal price $421.95Original price $421.95 - Original price $421.95Original price $421.95Current price $324.58$324.58 - $324.58Current price $324.58Save 23% -
Original price $1,416.25 - Original price $3,636.01Original price $1,416.25 - Original price $3,636.01Original price $1,416.25$1,089.42 - $2,796.93$1,089.42 - $2,796.93Current price $1,089.42
Maggie Living Room Set
Ashley FurnitureClassic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...
View full detailsOriginal price $1,416.25 - Original price $3,636.01Original price $1,416.25 - Original price $3,636.01Original price $1,416.25$1,089.42 - $2,796.93$1,089.42 - $2,796.93Current price $1,089.42Save up to 23% -
Original price $1,076.47Original price $1,076.47 - Original price $1,076.47Original price $1,076.47Current price $828.05$828.05 - $828.05Current price $828.05
Maggie Loveseat
Ashley FurnitureClassic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...
View full detailsOriginal price $1,076.47Original price $1,076.47 - Original price $1,076.47Original price $1,076.47Current price $828.05$828.05 - $828.05Current price $828.05Save 23% -
Original price $2,389.63Original price $2,389.63 - Original price $2,389.63Original price $2,389.63Current price $1,838.18$1,838.18 - $1,838.18Current price $1,838.18
Lindyn Super Chaise
Ashley FurniturePlush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly so...
View full detailsOriginal price $2,389.63Original price $2,389.63 - Original price $2,389.63Original price $2,389.63Current price $1,838.18$1,838.18 - $1,838.18Current price $1,838.18Save 23% -
Original price $945.57Original price $945.57 - Original price $945.57Original price $945.57Current price $727.36$727.36 - $727.36Current price $727.36
Lindyn Chaise
Ashley FurniturePlush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entices...
View full detailsOriginal price $945.57Original price $945.57 - Original price $945.57Original price $945.57Current price $727.36$727.36 - $727.36Current price $727.36Save 23% -
Original price $2,751.70Original price $2,751.70 - Original price $2,751.70Original price $2,751.70Current price $2,116.69$2,116.69 - $2,116.69Current price $2,116.69
Stupendous Super Chaise
Ashley FurnitureDon’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo ...
View full detailsOriginal price $2,751.70Original price $2,751.70 - Original price $2,751.70Original price $2,751.70Current price $2,116.69$2,116.69 - $2,116.69Current price $2,116.69Save 23% -
Original price $1,577.78 - Original price $3,883.92Original price $1,577.78 - Original price $3,883.92Original price $1,577.78$1,213.68 - $2,987.63$1,213.68 - $2,987.63Current price $1,213.68
Midnight-Madness Sectional with Chaise
Ashley Furniture3D AvailableWrapped in luxuriously soft jumbo corduroy, this sectional with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect fo...
View full detailsOriginal price $1,577.78 - Original price $3,883.92Original price $1,577.78 - Original price $3,883.92Original price $1,577.78$1,213.68 - $2,987.63$1,213.68 - $2,987.63Current price $1,213.68Save up to 23% -
Original price $2,049.85 - Original price $3,223.84Original price $2,049.85 - Original price $3,223.84Original price $2,049.85$1,576.81 - $2,479.88$1,576.81 - $2,479.88Current price $1,576.81
Midnight-Madness Sectional
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this sectional takes cozy and inviting to a higher level. The sumptuous piece is perfect for unwinding ...
View full detailsOriginal price $2,049.85 - Original price $3,223.84Original price $2,049.85 - Original price $3,223.84Original price $2,049.85$1,576.81 - $2,479.88$1,576.81 - $2,479.88Current price $1,576.81Save up to 23% -
Original price $367.64Original price $367.64 - Original price $367.64Original price $367.64Current price $282.80$282.80 - $282.80Current price $282.80
Newellen Oversized Accent Ottoman
Ashley FurnitureWhy choose between classic comfort and modern design? This oversized accent ottoman welcomes day-to-day relaxation in style. Its dimensional, mensw...
View full detailsOriginal price $367.64Original price $367.64 - Original price $367.64Original price $367.64Current price $282.80$282.80 - $282.80Current price $282.80Save 23% -
Original price $2,296.35Original price $2,296.35 - Original price $2,296.35Original price $2,296.35Current price $1,766.42$1,766.42 - $1,766.42Current price $1,766.42
Newellen Sleeper Sectional with Chaise
Ashley FurnitureWhy choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...
View full detailsOriginal price $2,296.35Original price $2,296.35 - Original price $2,296.35Original price $2,296.35Current price $1,766.42$1,766.42 - $1,766.42Current price $1,766.42Save 23% -
Original price $1,685.00Original price $1,685.00 - Original price $1,685.00Original price $1,685.00Current price $1,296.15$1,296.15 - $1,296.15Current price $1,296.15
Newellen Sectional with Double Chaise
Ashley FurnitureWhy choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...
View full detailsOriginal price $1,685.00Original price $1,685.00 - Original price $1,685.00Original price $1,685.00Current price $1,296.15$1,296.15 - $1,296.15Current price $1,296.15Save 23% -
Original price $1,838.17Original price $1,838.17 - Original price $1,838.17Original price $1,838.17Current price $1,413.98$1,413.98 - $1,413.98Current price $1,413.98
Newellen Sectional with Chaise
Ashley FurnitureWhy choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...
View full detailsOriginal price $1,838.17Original price $1,838.17 - Original price $1,838.17Original price $1,838.17Current price $1,413.98$1,413.98 - $1,413.98Current price $1,413.98Save 23% -
Original price $1,165.58Original price $1,165.58 - Original price $1,165.58Original price $1,165.58Current price $896.60$896.60 - $896.60Current price $896.60
High Profile Chair & Ottoman Living Room Set
Ashley FurnitureModern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...
View full detailsOriginal price $1,165.58Original price $1,165.58 - Original price $1,165.58Original price $1,165.58Current price $896.60$896.60 - $896.60Current price $896.60Save 23% -
Original price $1,317.37Original price $1,317.37 - Original price $1,317.37Original price $1,317.37Current price $1,013.36$1,013.36 - $1,013.36Current price $1,013.36
WillowBend Living Room Set
Ashley FurnitureModern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...
View full detailsOriginal price $1,317.37Original price $1,317.37 - Original price $1,317.37Original price $1,317.37Current price $1,013.36$1,013.36 - $1,013.36Current price $1,013.36Save 23% -
Original price $1,779.71Original price $1,779.71 - Original price $1,779.71Original price $1,779.71Current price $1,369.01$1,369.01 - $1,369.01Current price $1,369.01
SimpleJoy 3-Piece Sectional w/ Chaise
Ashley FurnitureThis sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...
View full detailsOriginal price $1,779.71Original price $1,779.71 - Original price $1,779.71Original price $1,779.71Current price $1,369.01$1,369.01 - $1,369.01Current price $1,369.01Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Discount Furniture World (Burlington,NC) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.