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Great selection of furniture. A lot of discounted market samples. I don't know everything about furniture but most it...
My twin brother just bought a new bedroom suit form them. And I really loved the quality and he keep telling me how g...
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Consumer Choice

Shop the Consumer Choice collection at Discount Furniture World (Burlington,NC) in Burlington, NC. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Burlington to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Burlington, NC area. Financing options available.

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  • Product image
    Biscoe Power Recliner image
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    $1,204.58
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    $1,204.58
    $926.60
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    Biscoe Power Recliner

    Ashley Furniture

    If style is the question, then this power recliner is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabric, mac...

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    $1,204.58
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    $926.60
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    $926.60
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    $1,186.46 - $2,441.17
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    $1,186.46
    $912.66 - $1,877.82
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    $912.66

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,186.46 - $2,441.17
    $1,186.46 - $2,441.17
    $1,186.46
    $912.66 - $1,877.82
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    $912.66
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  • Product image
    Strawbill Power Lift Recliner image
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    $1,140.52
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    $1,140.52
    $877.32
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    $877.32

    Strawbill Power Lift Recliner

    Ashley Furniture

    Enjoy comfort to the max in this power lift recliner. It fully reclines for relaxing or snoozing, and then eases you upright and back on your feet ...

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    $1,140.52
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    $1,140.52
    $877.32
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    $877.32
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  • Product image
    Stoneland Power Recliner image
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    $1,075.06
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    $1,075.06
    $826.97
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    $826.97

    Stoneland Power Recliner

    Ashley Furniture
    3D Available

    For those who love the cool look of leather but long for the warm feel of fabric, this power rocker recliner delivers both with ease. Its high-perf...

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    $1,075.06
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    $1,075.06
    $826.97
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    $826.97
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    $976.20
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    $976.20
    $750.92
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    $750.92

    Starganza Power Lift Recliner

    Ashley Furniture

    Blending beautiful style and comfort, this power lift recliner does all the work for you. The gentle lift-and-tilt feature eases you to your feet f...

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    $976.20
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    $976.20
    $750.92
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    $750.92
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    $1,186.46
    $1,186.46 - $1,186.46
    $1,186.46
    $912.66
    $912.66 - $912.66
    $912.66

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

    View full details
    $1,186.46
    $1,186.46 - $1,186.46
    $1,186.46
    $912.66
    $912.66 - $912.66
    $912.66
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    Next-Gen DuraPella Power Recliner image
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    $2,115.31
    $2,115.31 - $2,115.31
    $2,115.31
    $1,627.16
    $1,627.16 - $1,627.16
    $1,627.16

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $2,115.31
    $2,115.31 - $2,115.31
    $2,115.31
    $1,627.16
    $1,627.16 - $1,627.16
    $1,627.16
    Save 23% Save %
  • Save 23% Save %
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

    View full details
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82
    Save 23% Save %
  • Save 23% Save %
    $1,140.52
    $1,140.52 - $1,140.52
    $1,140.52
    $877.32
    $877.32 - $877.32
    $877.32

    Next-Gen Durapella Power Lift Recliner

    Ashley Furniture

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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    $1,140.52
    $1,140.52 - $1,140.52
    $1,140.52
    $877.32
    $877.32 - $877.32
    $877.32
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  • Product image
    Leesworth Power Recliner image
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    $1,302.05
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    $1,302.05
    $1,001.58
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    $1,001.58

    Leesworth Power Recliner

    Ashley Furniture

    Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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    $1,302.05
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    $1,302.05
    $1,001.58
    $1,001.58 - $1,001.58
    $1,001.58
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    $976.20
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    $976.20
    $750.92
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    $750.92

    Schooner Rocks Power Recliner

    Ashley Furniture

    Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, an...

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    $976.20
    $976.20 - $976.20
    $976.20
    $750.92
    $750.92 - $750.92
    $750.92
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Discount Furniture World (Burlington,NC) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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