Consumer Choice
Shop the Consumer Choice collection at Discount Furniture World (Burlington,NC) in Burlington, NC. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Burlington to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Burlington, NC area. Financing options available.
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Original price $3,090.10Original price $3,090.10 - Original price $3,090.10Original price $3,090.10Current price $2,377.00$2,377.00 - $2,377.00Current price $2,377.00
Next-Gen DuraPella Power Reclining Sofa
Ashley Furniture3D AvailableThis sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...
View full detailsOriginal price $3,090.10Original price $3,090.10 - Original price $3,090.10Original price $3,090.10Current price $2,377.00$2,377.00 - $2,377.00Current price $2,377.00Save 23% -
Original price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82Save 23% -
Original price $2,441.17 - Original price $3,090.10Original price $2,441.17 - Original price $3,090.10Original price $2,441.17$1,877.82 - $2,377.00$1,877.82 - $2,377.00Current price $1,877.82
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,441.17 - Original price $3,090.10Original price $2,441.17 - Original price $3,090.10Original price $2,441.17$1,877.82 - $2,377.00$1,877.82 - $2,377.00Current price $1,877.82Save up to 23% -
Original price $1,186.46Original price $1,186.46 - Original price $1,186.46Original price $1,186.46Current price $912.66$912.66 - $912.66Current price $912.66
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...
View full detailsOriginal price $1,186.46Original price $1,186.46 - Original price $1,186.46Original price $1,186.46Current price $912.66$912.66 - $912.66Current price $912.66Save 23% -
Original price $2,115.31Original price $2,115.31 - Original price $2,115.31Original price $2,115.31Current price $1,627.16$1,627.16 - $1,627.16Current price $1,627.16
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $2,115.31Original price $2,115.31 - Original price $2,115.31Original price $2,115.31Current price $1,627.16$1,627.16 - $1,627.16Current price $1,627.16Save 23% -
Original price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableThis sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...
View full detailsOriginal price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82Save 23% -
Original price $1,140.52Original price $1,140.52 - Original price $1,140.52Original price $1,140.52Current price $877.32$877.32 - $877.32Current price $877.32
Next-Gen Durapella Power Lift Recliner
Ashley FurnitureThis power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...
View full detailsOriginal price $1,140.52Original price $1,140.52 - Original price $1,140.52Original price $1,140.52Current price $877.32$877.32 - $877.32Current price $877.32Save 23% -
Original price $4,882.35 - Original price $6,997.65Original price $4,882.35 - Original price $6,997.65Original price $4,882.35$3,755.65 - $5,382.81$3,755.65 - $5,382.81Current price $3,755.65
Next-Gen DuraPella Living Room Set
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...
View full detailsOriginal price $4,882.35 - Original price $6,997.65Original price $4,882.35 - Original price $6,997.65Original price $4,882.35$3,755.65 - $5,382.81$3,755.65 - $5,382.81Current price $3,755.65Save up to 23% -
Original price $6,180.21 - Original price $8,621.38Original price $6,180.21 - Original price $8,621.38Original price $6,180.21$4,754.01 - $6,631.83$4,754.01 - $6,631.83Current price $4,754.01
Next-Gen DuraPella Living Room Set
Ashley FurnitureThis sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...
View full detailsOriginal price $6,180.21 - Original price $8,621.38Original price $6,180.21 - Original price $8,621.38Original price $6,180.21$4,754.01 - $6,631.83$4,754.01 - $6,631.83Current price $4,754.01Save up to 23% -
Original price $444.24Original price $444.24 - Original price $444.24Original price $444.24Current price $341.72$341.72 - $341.72Current price $341.72
Nerviano Recliner
Ashley FurnitureIndulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...
View full detailsOriginal price $444.24Original price $444.24 - Original price $444.24Original price $444.24Current price $341.72$341.72 - $341.72Current price $341.72Save 23% -
Original price $1,091.77Original price $1,091.77 - Original price $1,091.77Original price $1,091.77Current price $839.82$839.82 - $839.82Current price $839.82
Naydell 92" TV Stand
Ashley FurnitureBalancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...
View full detailsOriginal price $1,091.77Original price $1,091.77 - Original price $1,091.77Original price $1,091.77Current price $839.82$839.82 - $839.82Current price $839.82Save 23% -
Original price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37
Navi Living Room Set
Ashley FurnitureIf you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...
View full detailsOriginal price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37Save up to 23% -
Original price $1,616.84 - Original price $3,421.61Original price $1,616.84 - Original price $3,421.61Original price $1,616.84$1,243.72 - $2,632.01$1,243.72 - $2,632.01Current price $1,243.72
Moriville Dining Room Set
Ashley FurnitureThis versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...
View full detailsOriginal price $1,616.84 - Original price $3,421.61Original price $1,616.84 - Original price $3,421.61Original price $1,616.84$1,243.72 - $2,632.01$1,243.72 - $2,632.01Current price $1,243.72Save up to 23% -
Original price $1,478.89Original price $1,478.89 - Original price $1,478.89Original price $1,478.89Current price $1,137.61$1,137.61 - $1,137.61Current price $1,137.61
Moriville Dining Server
Ashley Furniture3D AvailableThis dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and ta...
View full detailsOriginal price $1,478.89Original price $1,478.89 - Original price $1,478.89Original price $1,478.89Current price $1,137.61$1,137.61 - $1,137.61Current price $1,137.61Save 23% -
Original price $965.06Original price $965.06 - Original price $965.06Original price $965.06Current price $742.35$742.35 - $742.35Current price $742.35
Moriville Dining Extension Table
Ashley Furniture3D AvailableThis dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...
View full detailsOriginal price $965.06Original price $965.06 - Original price $965.06Original price $965.06Current price $742.35$742.35 - $742.35Current price $742.35Save 23% -
Original price $193.58Original price $193.58 - Original price $193.58Original price $193.58Current price $148.91$148.91 - $148.91Current price $148.91
Moriville Dining Bench
Ashley FurnitureThis upholstered dining bench elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyest...
View full detailsOriginal price $193.58Original price $193.58 - Original price $193.58Original price $193.58Current price $148.91$148.91 - $148.91Current price $148.91Save 23% -
Original price $1,839.59 - Original price $3,574.71Original price $1,839.59 - Original price $3,574.71Original price $1,839.59$1,415.07 - $2,749.78$1,415.07 - $2,749.78Current price $1,415.07
Moriville Counter Height Dining Set
Ashley FurnitureThis counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-tenon...
View full detailsOriginal price $1,839.59 - Original price $3,574.71Original price $1,839.59 - Original price $3,574.71Original price $1,839.59$1,415.07 - $2,749.78$1,415.07 - $2,749.78Current price $1,415.07Save up to 23% -
Original price $1,126.59Original price $1,126.59 - Original price $1,126.59Original price $1,126.59Current price $866.61$866.61 - $866.61Current price $866.61
Moriville Counter Height Dining Extension Table
Ashley Furniture3D AvailableThis counter height dining table might be simple at first sight, but a closer look reveals beauty in the details. From the through-tenon pedestal b...
View full detailsOriginal price $1,126.59Original price $1,126.59 - Original price $1,126.59Original price $1,126.59Current price $866.61$866.61 - $866.61Current price $866.61Save 23% -
Original price $178.24Original price $178.24 - Original price $178.24Original price $178.24Current price $137.11$137.11 - $137.11Current price $137.11
Moriville Counter Height Bar Stool
Ashley FurnitureThis upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiqu...
View full detailsOriginal price $178.24Original price $178.24 - Original price $178.24Original price $178.24Current price $137.11$137.11 - $137.11Current price $137.11Save 23% -
Original price $356.50Original price $356.50 - Original price $356.50Original price $356.50Current price $274.23$274.23 - $274.23Current price $274.23
Moriville Bar Stool Set
Ashley FurnitureThis upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiqu...
View full detailsOriginal price $356.50Original price $356.50 - Original price $356.50Original price $356.50Current price $274.23$274.23 - $274.23Current price $274.23Save 23% -
Original price $1,906.42 - Original price $2,627.77Original price $1,906.42 - Original price $2,627.77Original price $1,906.42$1,466.48 - $2,021.36$1,466.48 - $2,021.36Current price $1,466.48
Millennium Luxury Plush Gel Latex Hybrid Mattress
Ashley FurnitureDiscover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...
View full detailsOriginal price $1,906.42 - Original price $2,627.77Original price $1,906.42 - Original price $2,627.77Original price $1,906.42$1,466.48 - $2,021.36$1,466.48 - $2,021.36Current price $1,466.48Save up to 23% -
Original price $1,366.12 - Original price $2,166.83Original price $1,366.12 - Original price $2,166.83Original price $1,366.12$1,050.86 - $1,666.79$1,050.86 - $1,666.79Current price $1,050.86
Millennium Luxury Gel Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers of...
View full detailsOriginal price $1,366.12 - Original price $2,166.83Original price $1,366.12 - Original price $2,166.83Original price $1,366.12$1,050.86 - $1,666.79$1,050.86 - $1,666.79Current price $1,050.86Save up to 23% -
Original price $1,459.41 - Original price $2,208.60Original price $1,459.41 - Original price $2,208.60Original price $1,459.41$1,122.62 - $1,698.92$1,122.62 - $1,698.92Current price $1,122.62
Millennium Cushion Firm Gel Memory Foam Hybrid Mattress
Ashley FurnitureDiscover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night ...
View full detailsOriginal price $1,459.41 - Original price $2,208.60Original price $1,459.41 - Original price $2,208.60Original price $1,459.41$1,122.62 - $1,698.92$1,122.62 - $1,698.92Current price $1,122.62Save up to 23% -
Original price $1,891.10Original price $1,891.10 - Original price $1,891.10Original price $1,891.10Current price $1,454.69$1,454.69 - $1,454.69Current price $1,454.69
Midnight-Madness Sectional Sofa with Chaise
Ashley FurnitureWrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...
View full detailsOriginal price $1,891.10Original price $1,891.10 - Original price $1,891.10Original price $1,891.10Current price $1,454.69$1,454.69 - $1,454.69Current price $1,454.69Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Discount Furniture World (Burlington,NC) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.