Consumer Choice
Shop the Consumer Choice collection at Discount Furniture World (Burlington,NC) in Burlington, NC. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Burlington to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Burlington, NC area. Financing options available.
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Original price $6,589.62Original price $6,589.62 - Original price $6,589.62Original price $6,589.62Current price $5,068.94$5,068.94 - $5,068.94Current price $5,068.94
Paradise Trail Outdoor Sofa, Lounge Chairs and Fire Pit Table
Ashley FurniturePretty enough for trendy interiors, yet durable enough to weather the elements, this outdoor package rises to the challenge beautifully. Handwoven ...
View full detailsOriginal price $6,589.62Original price $6,589.62 - Original price $6,589.62Original price $6,589.62Current price $5,068.94$5,068.94 - $5,068.94Current price $5,068.94Save 23% -
Original price $4,046.81 - Original price $6,249.84Original price $4,046.81 - Original price $6,249.84Original price $4,046.81$3,112.93 - $4,807.57$3,112.93 - $4,807.57Current price $3,112.93
Paradise Trail Outdoor Seating Set
Ashley FurniturePretty enough for trendy interiors, yet durable enough to weather the elements, this outdoor seating set rises to the challenge beautifully. Handwo...
View full detailsOriginal price $4,046.81 - Original price $6,249.84Original price $4,046.81 - Original price $6,249.84Original price $4,046.81$3,112.93 - $4,807.57$3,112.93 - $4,807.57Current price $3,112.93Save up to 23% -
Original price $6,066.02Original price $6,066.02 - Original price $6,066.02Original price $6,066.02Current price $4,666.17$4,666.17 - $4,666.17Current price $4,666.17
Paradise Trail Outdoor Loveseat, Lounge Chairs and Fire Pit Table
Ashley FurniturePretty enough for trendy interiors, yet durable enough to weather the elements, this outdoor package rises to the challenge beautifully. Handwoven ...
View full detailsOriginal price $6,066.02Original price $6,066.02 - Original price $6,066.02Original price $6,066.02Current price $4,666.17$4,666.17 - $4,666.17Current price $4,666.17Save 23% -
Original price $4,847.54 - Original price $5,729.05Original price $4,847.54 - Original price $5,729.05Original price $4,847.54$3,728.88 - $4,406.96$3,728.88 - $4,406.96Current price $3,728.88
Paradise Trail Outdoor Bar Table Set
Ashley FurnitureTurn your backyard space into your own piece of paradise with this 7-piece outdoor fire pit table set. Though this outdoor table looks remarkably l...
View full detailsOriginal price $4,847.54 - Original price $5,729.05Original price $4,847.54 - Original price $5,729.05Original price $4,847.54$3,728.88 - $4,406.96$3,728.88 - $4,406.96Current price $3,728.88Save up to 23% -
Original price $2,541.44Original price $2,541.44 - Original price $2,541.44Original price $2,541.44Current price $1,954.95$1,954.95 - $1,954.95Current price $1,954.95
Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)
Ashley FurnitureLuxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...
View full detailsOriginal price $2,541.44Original price $2,541.44 - Original price $2,541.44Original price $2,541.44Current price $1,954.95$1,954.95 - $1,954.95Current price $1,954.95Save 23% -
Original price $505.52Original price $505.52 - Original price $505.52Original price $505.52Current price $388.86$388.86 - $388.86Current price $388.86
O'Phannon Ottoman With Storage
Ashley FurnitureComplete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...
View full detailsOriginal price $505.52Original price $505.52 - Original price $505.52Original price $505.52Current price $388.86$388.86 - $388.86Current price $388.86Save 23% -
Original price $2,271.31Original price $2,271.31 - Original price $2,271.31Original price $2,271.31Current price $1,747.16$1,747.16 - $1,747.16Current price $1,747.16
O'Phannon Living Room Set
Ashley FurnitureComplete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...
View full detailsOriginal price $2,271.31Original price $2,271.31 - Original price $2,271.31Original price $2,271.31Current price $1,747.16$1,747.16 - $1,747.16Current price $1,747.16Save 23% -
Original price $1,765.79Original price $1,765.79 - Original price $1,765.79Original price $1,765.79Current price $1,358.30$1,358.30 - $1,358.30Current price $1,358.30
O'Phannon 2-Piece Sectional with Chaise
Ashley FurnitureComplete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...
View full detailsOriginal price $1,765.79Original price $1,765.79 - Original price $1,765.79Original price $1,765.79Current price $1,358.30$1,358.30 - $1,358.30Current price $1,358.30Save 23% -
Original price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82
Next-Gen DuraPella Power Reclining Sofa
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...
View full detailsOriginal price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82Save 23% -
Original price $3,090.10Original price $3,090.10 - Original price $3,090.10Original price $3,090.10Current price $2,377.00$2,377.00 - $2,377.00Current price $2,377.00
Next-Gen DuraPella Power Reclining Sofa
Ashley Furniture3D AvailableThis sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...
View full detailsOriginal price $3,090.10Original price $3,090.10 - Original price $3,090.10Original price $3,090.10Current price $2,377.00$2,377.00 - $2,377.00Current price $2,377.00Save 23% -
Original price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82Save 23% -
Original price $2,441.17 - Original price $3,090.10Original price $2,441.17 - Original price $3,090.10Original price $2,441.17$1,877.82 - $2,377.00$1,877.82 - $2,377.00Current price $1,877.82
Next-Gen DuraPella Power Reclining Loveseat with Console
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...
View full detailsOriginal price $2,441.17 - Original price $3,090.10Original price $2,441.17 - Original price $3,090.10Original price $2,441.17$1,877.82 - $2,377.00$1,877.82 - $2,377.00Current price $1,877.82Save up to 23% -
Original price $1,186.46Original price $1,186.46 - Original price $1,186.46Original price $1,186.46Current price $912.66$912.66 - $912.66Current price $912.66
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...
View full detailsOriginal price $1,186.46Original price $1,186.46 - Original price $1,186.46Original price $1,186.46Current price $912.66$912.66 - $912.66Current price $912.66Save 23% -
Original price $2,115.31Original price $2,115.31 - Original price $2,115.31Original price $2,115.31Current price $1,627.16$1,627.16 - $1,627.16Current price $1,627.16
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $2,115.31Original price $2,115.31 - Original price $2,115.31Original price $2,115.31Current price $1,627.16$1,627.16 - $1,627.16Current price $1,627.16Save 23% -
Original price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableThis sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...
View full detailsOriginal price $2,441.17Original price $2,441.17 - Original price $2,441.17Original price $2,441.17Current price $1,877.82$1,877.82 - $1,877.82Current price $1,877.82Save 23% -
Original price $1,140.52Original price $1,140.52 - Original price $1,140.52Original price $1,140.52Current price $877.32$877.32 - $877.32Current price $877.32
Next-Gen Durapella Power Lift Recliner
Ashley FurnitureThis power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...
View full detailsOriginal price $1,140.52Original price $1,140.52 - Original price $1,140.52Original price $1,140.52Current price $877.32$877.32 - $877.32Current price $877.32Save 23% -
Original price $4,882.35 - Original price $6,997.65Original price $4,882.35 - Original price $6,997.65Original price $4,882.35$3,755.65 - $5,382.81$3,755.65 - $5,382.81Current price $3,755.65
Next-Gen DuraPella Living Room Set
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...
View full detailsOriginal price $4,882.35 - Original price $6,997.65Original price $4,882.35 - Original price $6,997.65Original price $4,882.35$3,755.65 - $5,382.81$3,755.65 - $5,382.81Current price $3,755.65Save up to 23% -
Original price $6,180.21 - Original price $8,621.38Original price $6,180.21 - Original price $8,621.38Original price $6,180.21$4,754.01 - $6,631.83$4,754.01 - $6,631.83Current price $4,754.01
Next-Gen DuraPella Living Room Set
Ashley FurnitureThis sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...
View full detailsOriginal price $6,180.21 - Original price $8,621.38Original price $6,180.21 - Original price $8,621.38Original price $6,180.21$4,754.01 - $6,631.83$4,754.01 - $6,631.83Current price $4,754.01Save up to 23% -
Original price $444.24Original price $444.24 - Original price $444.24Original price $444.24Current price $341.72$341.72 - $341.72Current price $341.72
Nerviano Recliner
Ashley FurnitureIndulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...
View full detailsOriginal price $444.24Original price $444.24 - Original price $444.24Original price $444.24Current price $341.72$341.72 - $341.72Current price $341.72Save 23% -
Original price $1,091.77Original price $1,091.77 - Original price $1,091.77Original price $1,091.77Current price $839.82$839.82 - $839.82Current price $839.82
Naydell 92" TV Stand
Ashley FurnitureBalancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...
View full detailsOriginal price $1,091.77Original price $1,091.77 - Original price $1,091.77Original price $1,091.77Current price $839.82$839.82 - $839.82Current price $839.82Save 23% -
Original price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37
Navi Living Room Set
Ashley FurnitureIf you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...
View full detailsOriginal price $1,356.38 - Original price $2,048.50Original price $1,356.38 - Original price $2,048.50Original price $1,356.38$1,043.37 - $1,575.77$1,043.37 - $1,575.77Current price $1,043.37Save up to 23% -
Original price $1,616.84 - Original price $3,421.61Original price $1,616.84 - Original price $3,421.61Original price $1,616.84$1,243.72 - $2,632.01$1,243.72 - $2,632.01Current price $1,243.72
Moriville Dining Room Set
Ashley FurnitureThis versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...
View full detailsOriginal price $1,616.84 - Original price $3,421.61Original price $1,616.84 - Original price $3,421.61Original price $1,616.84$1,243.72 - $2,632.01$1,243.72 - $2,632.01Current price $1,243.72Save up to 23% -
Original price $1,478.89Original price $1,478.89 - Original price $1,478.89Original price $1,478.89Current price $1,137.61$1,137.61 - $1,137.61Current price $1,137.61
Moriville Dining Server
Ashley Furniture3D AvailableThis dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and ta...
View full detailsOriginal price $1,478.89Original price $1,478.89 - Original price $1,478.89Original price $1,478.89Current price $1,137.61$1,137.61 - $1,137.61Current price $1,137.61Save 23% -
Original price $965.06Original price $965.06 - Original price $965.06Original price $965.06Current price $742.35$742.35 - $742.35Current price $742.35
Moriville Dining Extension Table
Ashley Furniture3D AvailableThis dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...
View full detailsOriginal price $965.06Original price $965.06 - Original price $965.06Original price $965.06Current price $742.35$742.35 - $742.35Current price $742.35Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Discount Furniture World (Burlington,NC) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.