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Great selection of furniture. A lot of discounted market samples. I don't know everything about furniture but most it...
My twin brother just bought a new bedroom suit form them. And I really loved the quality and he keep telling me how g...
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  • Save up to 23% Save %
    $4,882.35 - $6,997.65
    $4,882.35 - $6,997.65
    $4,882.35
    $3,755.65 - $5,382.81
    $3,755.65 - $5,382.81
    $3,755.65

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

    View full details
    $4,882.35 - $6,997.65
    $4,882.35 - $6,997.65
    $4,882.35
    $3,755.65 - $5,382.81
    $3,755.65 - $5,382.81
    $3,755.65
    Save up to 23% Save %
  • Save up to 23% Save %
    $3,814.24 - $3,986.92
    $3,814.24 - $3,986.92
    $3,814.24
    $2,934.03 - $3,066.86
    $2,934.03 - $3,066.86
    $2,934.03

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

    View full details
    $3,814.24 - $3,986.92
    $3,814.24 - $3,986.92
    $3,814.24
    $2,934.03 - $3,066.86
    $2,934.03 - $3,066.86
    $2,934.03
    Save up to 23% Save %
  • Save 23% Save %
    $1,140.52
    $1,140.52 - $1,140.52
    $1,140.52
    $877.32
    $877.32 - $877.32
    $877.32

    Next-Gen Durapella Power Lift Recliner

    Ashley Furniture

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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    $1,140.52
    $1,140.52 - $1,140.52
    $1,140.52
    $877.32
    $877.32 - $877.32
    $877.32
    Save 23% Save %
  • Save 23% Save %
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

    View full details
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82
    Save 23% Save %
  • Product image
    Next-Gen DuraPella Power Recliner image
    Save 23% Save %
    $2,115.31
    $2,115.31 - $2,115.31
    $2,115.31
    $1,627.16
    $1,627.16 - $1,627.16
    $1,627.16

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $2,115.31
    $2,115.31 - $2,115.31
    $2,115.31
    $1,627.16
    $1,627.16 - $1,627.16
    $1,627.16
    Save 23% Save %
  • Save 23% Save %
    $1,186.46
    $1,186.46 - $1,186.46
    $1,186.46
    $912.66
    $912.66 - $912.66
    $912.66

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

    View full details
    $1,186.46
    $1,186.46 - $1,186.46
    $1,186.46
    $912.66
    $912.66 - $912.66
    $912.66
    Save 23% Save %
  • Save up to 23% Save %
    $1,186.46 - $2,441.17
    $1,186.46 - $2,441.17
    $1,186.46
    $912.66 - $1,877.82
    $912.66 - $1,877.82
    $912.66

    Next-Gen DuraPella Power Recliner

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,186.46 - $2,441.17
    $1,186.46 - $2,441.17
    $1,186.46
    $912.66 - $1,877.82
    $912.66 - $1,877.82
    $912.66
    Save up to 23% Save %
  • Save up to 23% Save %
    $2,441.17 - $3,090.10
    $2,441.17 - $3,090.10
    $2,441.17
    $1,877.82 - $2,377.00
    $1,877.82 - $2,377.00
    $1,877.82

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,441.17 - $3,090.10
    $2,441.17 - $3,090.10
    $2,441.17
    $1,877.82 - $2,377.00
    $1,877.82 - $2,377.00
    $1,877.82
    Save up to 23% Save %
  • Save 23% Save %
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82
    Save 23% Save %
  • Save up to 23% Save %
    $3,165.31 - $4,116.44
    $3,165.31 - $4,116.44
    $3,165.31
    $2,434.85 - $3,166.49
    $2,434.85 - $3,166.49
    $2,434.85

    Next-Gen DuraPella Power Reclining Sectional

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

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    $3,165.31 - $4,116.44
    $3,165.31 - $4,116.44
    $3,165.31
    $2,434.85 - $3,166.49
    $2,434.85 - $3,166.49
    $2,434.85
    Save up to 23% Save %
  • Save 23% Save %
    $1,771.34
    $1,771.34 - $1,771.34
    $1,771.34
    $1,362.57
    $1,362.57 - $1,362.57
    $1,362.57

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $1,771.34
    $1,771.34 - $1,771.34
    $1,771.34
    $1,362.57
    $1,362.57 - $1,362.57
    $1,362.57
    Save 23% Save %
  • Save 23% Save %
    $2,042.90
    $2,042.90 - $2,042.90
    $2,042.90
    $1,571.46
    $1,571.46 - $1,571.46
    $1,571.46

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $2,042.90
    $2,042.90 - $2,042.90
    $2,042.90
    $1,571.46
    $1,571.46 - $1,571.46
    $1,571.46
    Save 23% Save %
  • Save 23% Save %
    $2,215.58
    $2,215.58 - $2,215.58
    $2,215.58
    $1,704.29
    $1,704.29 - $1,704.29
    $1,704.29

    Next-Gen DuraPella Power Reclining Sectional Sofa

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $2,215.58
    $2,215.58 - $2,215.58
    $2,215.58
    $1,704.29
    $1,704.29 - $1,704.29
    $1,704.29
    Save 23% Save %
  • Product image
    Next-Gen DuraPella Power Reclining Sofa image
    Save 23% Save %
    $3,090.10
    $3,090.10 - $3,090.10
    $3,090.10
    $2,377.00
    $2,377.00 - $2,377.00
    $2,377.00

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture

    This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

    View full details
    $3,090.10
    $3,090.10 - $3,090.10
    $3,090.10
    $2,377.00
    $2,377.00 - $2,377.00
    $2,377.00
    Save 23% Save %
  • Save 23% Save %
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

    View full details
    $2,441.17
    $2,441.17 - $2,441.17
    $2,441.17
    $1,877.82
    $1,877.82 - $1,877.82
    $1,877.82
    Save 23% Save %
  • Product image
    Partymate Living Room Set image
    Save up to 23% Save %
    $2,849.21 - $3,229.38
    $2,849.21 - $3,229.38
    $2,849.21
    $2,191.70 - $2,484.14
    $2,191.70 - $2,484.14
    $2,191.70

    Partymate Living Room Set

    Ashley Furniture

    Affordable luxury made easy. This seating package is essential for living room lounging. Its warm brown faux leather is well-suited to mix and matc...

    View full details
    $2,849.21 - $3,229.38
    $2,849.21 - $3,229.38
    $2,849.21
    $2,191.70 - $2,484.14
    $2,191.70 - $2,484.14
    $2,191.70
    Save up to 23% Save %
  • Save 23% Save %
    $976.20
    $976.20 - $976.20
    $976.20
    $750.92
    $750.92 - $750.92
    $750.92

    Schooner Rocks Power Recliner

    Ashley Furniture

    Elevate your movie nights with this power recliner. Its adjustable headrest ensures a perfect view of the TV no matter how far back you recline, an...

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    $976.20
    $976.20 - $976.20
    $976.20
    $750.92
    $750.92 - $750.92
    $750.92
    Save 23% Save %
  • Product image
    Snowfield Power Lift Recliner image
    Save 23% Save %
    $1,041.64
    $1,041.64 - $1,041.64
    $1,041.64
    $801.26
    $801.26 - $801.26
    $801.26

    Snowfield Power Lift Recliner

    Ashley Furniture

    Unparalleled relaxation, at an affordable price. This power lift recliner prioritizes your living room lounging must-haves. Its one-touch control m...

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    $1,041.64
    $1,041.64 - $1,041.64
    $1,041.64
    $801.26
    $801.26 - $801.26
    $801.26
    Save 23% Save %
  • Save 23% Save %
    $976.20
    $976.20 - $976.20
    $976.20
    $750.92
    $750.92 - $750.92
    $750.92

    Starganza Power Lift Recliner

    Ashley Furniture

    Blending beautiful style and comfort, this power lift recliner does all the work for you. The gentle lift-and-tilt feature eases you to your feet f...

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    $976.20
    $976.20 - $976.20
    $976.20
    $750.92
    $750.92 - $750.92
    $750.92
    Save 23% Save %
  • Save up to 23% Save %
    $2,531.70 - $4,241.77
    $2,531.70 - $4,241.77
    $2,531.70
    $1,947.46 - $3,262.90
    $1,947.46 - $3,262.90
    $1,947.46

    Stoneland Living Room Set

    Ashley Furniture

    For those that love the cool look of leather but long for the warm feel of fabric, this reclining sofa, reclining loveseat and rocker recliner deli...

    View full details
    $2,531.70 - $4,241.77
    $2,531.70 - $4,241.77
    $2,531.70
    $1,947.46 - $3,262.90
    $1,947.46 - $3,262.90
    $1,947.46
    Save up to 23% Save %
  • Product image
    Stoneland Power Recliner image
    Save 23% Save %
    $1,075.06
    $1,075.06 - $1,075.06
    $1,075.06
    $826.97
    $826.97 - $826.97
    $826.97

    Stoneland Power Recliner

    Ashley Furniture

    For those who love the cool look of leather but long for the warm feel of fabric, this power rocker recliner delivers both with ease. Its high-perf...

    View full details
    $1,075.06
    $1,075.06 - $1,075.06
    $1,075.06
    $826.97
    $826.97 - $826.97
    $826.97
    Save 23% Save %
  • Product image
    Stoneland Power Reclining Loveseat with Console image
    Save 23% Save %
    $1,583.35
    $1,583.35 - $1,583.35
    $1,583.35
    $1,217.96
    $1,217.96 - $1,217.96
    $1,217.96

    Stoneland Power Reclining Loveseat with Console

    Ashley Furniture

    For those who love the cool look of leather but long for the warm feel of fabric, this power reclining loveseat delivers both with ease. Its high-p...

    View full details
    $1,583.35
    $1,583.35 - $1,583.35
    $1,583.35
    $1,217.96
    $1,217.96 - $1,217.96
    $1,217.96
    Save 23% Save %
  • Product image
    Stoneland Power Reclining Sofa image
    Save 23% Save %
    $1,583.35
    $1,583.35 - $1,583.35
    $1,583.35
    $1,217.96
    $1,217.96 - $1,217.96
    $1,217.96

    Stoneland Power Reclining Sofa

    Ashley Furniture

    For those who love the cool look of leather but long for the warm feel of fabric, this power reclining sofa delivers both with ease. Its high-perfo...

    View full details
    $1,583.35
    $1,583.35 - $1,583.35
    $1,583.35
    $1,217.96
    $1,217.96 - $1,217.96
    $1,217.96
    Save 23% Save %
  • Product image
    Stoneland Recliner image
    Save 23% Save %
    $919.09
    $919.09 - $919.09
    $919.09
    $706.99
    $706.99 - $706.99
    $706.99

    Stoneland Recliner

    Ashley Furniture

    For those who love the cool look of leather but long for the warm feel of fabric, this rocker recliner delivers both with ease. Its high-performanc...

    View full details
    $919.09
    $919.09 - $919.09
    $919.09
    $706.99
    $706.99 - $706.99
    $706.99
    Save 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does Discount Furniture World (Burlington,NC) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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