Consumer Choice
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Original price $466.52 - Original price $533.36Original price $466.52 - Original price $533.36Original price $466.52$358.86 - $410.28$358.86 - $410.28Current price $358.86
10 Inch Pocketed Hybrid Mattress
Ashley FurnitureEnjoy endless possibilities for restful sleep with this hybrid innerspring mattress. You get the best of both worlds: the pressure relief of coolin...
View full detailsOriginal price $466.52 - Original price $533.36Original price $466.52 - Original price $533.36Original price $466.52$358.86 - $410.28$358.86 - $410.28Current price $358.86Save up to 23% -
Original price $758.95 - Original price $1,419.03Original price $758.95 - Original price $1,419.03Original price $758.95$583.81 - $1,091.56$583.81 - $1,091.56Current price $583.81
12 Inch Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This plush California king mattress is crafted for modern comfort and convenience, with layers ...
View full detailsOriginal price $758.95 - Original price $1,419.03Original price $758.95 - Original price $1,419.03Original price $758.95$583.81 - $1,091.56$583.81 - $1,091.56Current price $583.81Save up to 23% -
Original price $597.43 - Original price $1,063.92Original price $597.43 - Original price $1,063.92Original price $597.43$459.56 - $818.40$459.56 - $818.40Current price $459.56
12 Inch Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover this ultra-plush 12-inch mattress. Its thick layer of memory foam conforms to your body, delivering amazing...
View full detailsOriginal price $597.43 - Original price $1,063.92Original price $597.43 - Original price $1,063.92Original price $597.43$459.56 - $818.40$459.56 - $818.40Current price $459.56Save up to 23% -
Original price $591.85Original price $591.85 - Original price $591.85Original price $591.85Current price $455.27$455.27 - $455.27Current price $455.27
12 Inch Pocketed Hybrid Full Mattress
Ashley FurnitureEnjoy endless possibilities for restful sleep with this hybrid innerspring mattress. You get the best of both worlds: the pressure relief of coolin...
View full detailsOriginal price $591.85Original price $591.85 - Original price $591.85Original price $591.85Current price $455.27$455.27 - $455.27Current price $455.27Save 23% -
Original price $1,634.87Original price $1,634.87 - Original price $1,634.87Original price $1,634.87Current price $1,257.59$1,257.59 - $1,257.59Current price $1,257.59
14 Inch California King Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with l...
View full detailsOriginal price $1,634.87Original price $1,634.87 - Original price $1,634.87Original price $1,634.87Current price $1,257.59$1,257.59 - $1,257.59Current price $1,257.59Save 23% -
Original price $346.76 - Original price $625.27Original price $346.76 - Original price $625.27Original price $346.76$266.74 - $480.98$266.74 - $480.98Current price $266.74
8 Inch Bonnell Hybrid Mattress
Ashley FurnitureExperience more restful sleep with this innerspring mattress. Feel the support of its high-density quilt foam and pad as this truly traditional coi...
View full detailsOriginal price $346.76 - Original price $625.27Original price $346.76 - Original price $625.27Original price $346.76$266.74 - $480.98$266.74 - $480.98Current price $266.74Save up to 23% -
Original price $809.09Original price $809.09 - Original price $809.09Original price $809.09Current price $622.38$622.38 - $622.38Current price $622.38
8 Inch California King Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover this 8-inch mattress. Its thick layer of memory foam conforms to your body, delivering amazing support, pre...
View full detailsOriginal price $809.09Original price $809.09 - Original price $809.09Original price $809.09Current price $622.38$622.38 - $622.38Current price $622.38Save 23% -
Original price $643.36Original price $643.36 - Original price $643.36Original price $643.36Current price $494.89$494.89 - $494.89Current price $494.89
Baldridge 75" Bookcase
Ashley FurnitureLeaning toward a casually cool look with a touch of rustic industrial flair? This brilliant bookcase takes a fresh stance on style. Clean-lined pro...
View full detailsOriginal price $643.36Original price $643.36 - Original price $643.36Original price $643.36Current price $494.89$494.89 - $494.89Current price $494.89Save 23% -
Original price $515.24Original price $515.24 - Original price $515.24Original price $515.24Current price $396.34$396.34 - $396.34Current price $396.34
Baldridge Home Office Desk
Ashley FurnitureLeaning toward a casually cool look with a touch of rustic industrial flair? This home office desk with canted legs takes a fresh stance on style. ...
View full detailsOriginal price $515.24Original price $515.24 - Original price $515.24Original price $515.24Current price $396.34$396.34 - $396.34Current price $396.34Save 23% -
Original price $525.01 - Original price $731.11Original price $525.01 - Original price $731.11Original price $525.01$403.85 - $562.39$403.85 - $562.39Current price $403.85
Baystorm Bed
Ashley FurnitureRest in the casually cool style of this king panel bed. Its driftwood and smoky finish gives this bed an easy-going vibe that's perfect for creatin...
View full detailsOriginal price $525.01 - Original price $731.11Original price $525.01 - Original price $731.11Original price $525.01$403.85 - $562.39$403.85 - $562.39Current price $403.85Save up to 23% -
Original price $740.90 - Original price $1,476.14Original price $740.90 - Original price $1,476.14Original price $740.90$569.92 - $1,135.49$569.92 - $1,135.49Current price $569.92
Baystorm Storage Bed
Ashley FurnitureRest in the casually cool style and practicality of this king panel storage bed. Its driftwood and smoky finish gives this bed an easy-going vibe t...
View full detailsOriginal price $740.90 - Original price $1,476.14Original price $740.90 - Original price $1,476.14Original price $740.90$569.92 - $1,135.49$569.92 - $1,135.49Current price $569.92Save up to 23% -
Original price $1,175.37 - Original price $1,782.53Original price $1,175.37 - Original price $1,782.53Original price $1,175.37$904.13 - $1,371.18$904.13 - $1,371.18Current price $904.13
Bellaby 4-Piece Entertainment Center with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...
View full detailsOriginal price $1,175.37 - Original price $1,782.53Original price $1,175.37 - Original price $1,782.53Original price $1,175.37$904.13 - $1,371.18$904.13 - $1,371.18Current price $904.13Save up to 23% -
Original price $1,751.89Original price $1,751.89 - Original price $1,751.89Original price $1,751.89Current price $1,347.61$1,347.61 - $1,347.61Current price $1,347.61
Bellaby 4-Piece Entertainment Center with Fireplace
Ashley FurnitureExpress your farmhouse style with this entertainment center with fireplace insert. Its wispy white finish over replicated oak wood grain is a delig...
View full detailsOriginal price $1,751.89Original price $1,751.89 - Original price $1,751.89Original price $1,751.89Current price $1,347.61$1,347.61 - $1,347.61Current price $1,347.61Save 23% -
Original price $466.52Original price $466.52 - Original price $466.52Original price $466.52Current price $358.86$358.86 - $358.86Current price $358.86
Bellaby 63" TV Stand
Ashley FurnitureExpress your farmhouse style with this TV stand. Its wispy white finish over replicated oak wood grain is a delightful change from the ordinary. Cl...
View full detailsOriginal price $466.52Original price $466.52 - Original price $466.52Original price $466.52Current price $358.86$358.86 - $358.86Current price $358.86Save 23% -
Original price $931.63Original price $931.63 - Original price $931.63Original price $931.63Current price $716.64$716.64 - $716.64Current price $716.64
Bellaby 63" TV Stand with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $931.63Original price $931.63 - Original price $931.63Original price $931.63Current price $716.64$716.64 - $716.64Current price $716.64Save 23% -
Original price $901.00Original price $901.00 - Original price $901.00Original price $901.00Current price $693.08$693.08 - $693.08Current price $693.08
Bellaby 63" TV Stand with Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $901.00Original price $901.00 - Original price $901.00Original price $901.00Current price $693.08$693.08 - $693.08Current price $693.08Save 23% -
Original price $753.39Original price $753.39 - Original price $753.39Original price $753.39Current price $579.53$579.53 - $579.53Current price $579.53
Bellaby TV Stand with Electric Fireplace
Ashley FurnitureExpress your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...
View full detailsOriginal price $753.39Original price $753.39 - Original price $753.39Original price $753.39Current price $579.53$579.53 - $579.53Current price $579.53Save 23% -
Original price $355.15 - Original price $586.29Original price $355.15 - Original price $586.29Original price $355.15$273.19 - $450.99$273.19 - $450.99Current price $273.19
Derekson Bed
Ashley FurnitureModern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...
View full detailsOriginal price $355.15 - Original price $586.29Original price $355.15 - Original price $586.29Original price $355.15$273.19 - $450.99$273.19 - $450.99Current price $273.19Save up to 23% -
Original price $711.63 - Original price $1,164.20Original price $711.63 - Original price $1,164.20Original price $711.63$547.41 - $895.54$547.41 - $895.54Current price $547.41
Derekson Bed with 2 Storage Drawers
Ashley FurnitureModern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...
View full detailsOriginal price $711.63 - Original price $1,164.20Original price $711.63 - Original price $1,164.20Original price $711.63$547.41 - $895.54$547.41 - $895.54Current price $547.41Save up to 23% -
Original price $1,001.29 - Original price $1,134.98Original price $1,001.29 - Original price $1,134.98Original price $1,001.29$770.22 - $873.06$770.22 - $873.06Current price $770.22
Derekson Bed with 4 Storage Drawers
Ashley FurnitureModern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...
View full detailsOriginal price $1,001.29 - Original price $1,134.98Original price $1,001.29 - Original price $1,134.98Original price $1,001.29$770.22 - $873.06$770.22 - $873.06Current price $770.22Save up to 23% -
Original price $1,169.78 - Original price $1,303.46Original price $1,169.78 - Original price $1,303.46Original price $1,169.78$899.83 - $1,002.66$899.83 - $1,002.66Current price $899.83
Derekson Bed with 6 Storage Drawers
Ashley FurnitureModern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...
View full detailsOriginal price $1,169.78 - Original price $1,303.46Original price $1,169.78 - Original price $1,303.46Original price $1,169.78$899.83 - $1,002.66$899.83 - $1,002.66Current price $899.83Save up to 23% -
Original price $232.57 - Original price $289.65Original price $232.57 - Original price $289.65Original price $232.57$178.90 - $222.81$178.90 - $222.81Current price $178.90
Derekson Panel Headboard
Ashley FurnitureWhen you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...
View full detailsOriginal price $232.57 - Original price $289.65Original price $232.57 - Original price $289.65Original price $232.57$178.90 - $222.81$178.90 - $222.81Current price $178.90Save up to 23% -
Original price $174.08 - Original price $232.57Original price $174.08 - Original price $232.57Original price $174.08$133.91 - $178.90$133.91 - $178.90Current price $133.91
Derekson Youth Panel Headboard
Ashley FurnitureWhen you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...
View full detailsOriginal price $174.08 - Original price $232.57Original price $174.08 - Original price $232.57Original price $174.08$133.91 - $178.90$133.91 - $178.90Current price $133.91Save up to 23% -
Original price $442.86 - Original price $733.89Original price $442.86 - Original price $733.89Original price $442.86$340.66 - $564.53$340.66 - $564.53Current price $340.66
Drystan Bed
Ashley FurnitureWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this queen panel bed. A refined take on...
View full detailsOriginal price $442.86 - Original price $733.89Original price $442.86 - Original price $733.89Original price $442.86$340.66 - $564.53$340.66 - $564.53Current price $340.66Save up to 23%
Consumer Choice — Frequently Asked Questions
What consumer choice brands does Discount Furniture World (Burlington,NC) carry?
Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.
How do I choose the right consumer choice?
Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.
Do you deliver consumer choice items?
Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.
Can I finance a consumer choice?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.
Does my consumer choice come with a warranty?
Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.
What if my consumer choice arrives damaged?
Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.